The Detroit Pistons
I grew up going to Pistons games with my dad. Oh, the halcyon days of staying up late on school nights and scarfing down Little Caesars’ Personal Pan Pizzas.
I love the Pistons and their iconic team looks. Amongst those styles, my favorite is the classic Pistons’ Blue, Red and White.
I love the Pistons and their iconic team looks. Amongst those styles, my favorite is the classic Pistons’ Blue, Red and White.
Online and OOH Assets
I’d love to work with my favorite team one day, but for now, I created some hypothetical assets for their branding team. I used existing guidelines and brand information that’s available online to create the following:
- Looping animations using the existing Pistons basketball icon.
- Designed and animated legendary John Mason chant “DEEETROIT BASKETBALL” using the blocky athletic-feeling typeface Abolition Oblique.
- Redesigned pre-existing banner ads to be creatively cohesive and reflect the clear and bold look of the original Piston’s color scheme. I use Abolition Oblique again which pairs well with the existing PISTONS and DET wordmarks.